People’s decisions and behaviours are shaped by the context in which they operate: the cues they receive, the options that are available and most visible, the actions that seem easiest, the choices they see others making, the ways people try to influence their choices…. Small changes to the context can lead to significant changes in behaviour.
With the First Mile approach, partners involved will focus on introducing tactics that will shape the changing behaviour of employees and/or customers.
Which will lead to better tourism and better business!
