Case Studies

Examples from the First Mile Project and selected others, showing how behavioral insights translate into practical actions and measurable results that can support sustainability and enhance tourism experiences.

Discover the best and most impactful results from businesses that implemented behavioral solutions during the First Mile Project in the Compendium of Relevant Practices.

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Close-up on First Mile participants experiences

Thematic case studies from the First Mile Project

More case studies

This selection features case studies from outside the First Mile Project, showcasing innovative approaches that offer transferable insights to help address challenges in tourism and destination management.

6 practical case studies where behavioral insights have been applied to a topic of public interest.

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A compilation of behavioral solutions and nudges, with direct relevance to tourism.

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An evolving library of sustainability-focused nudges compiled across sectors.

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Real-world examples of behavioral insights applied in health, education, transport, public policy, and more.

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Academic article presenting 10 practical behavioral interventions from across the travel industry.

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A field experiment in six tourist accommodations using smart eco-feedback and persuasive messaging to reduce shower time.

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